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- Search Funds, Buying E-Commerce -DEEPER Getting Businesses to buy via LinkedIn
Search Funds, Buying E-Commerce -DEEPER Getting Businesses to buy via LinkedIn
Buying and Selling Small Businesses for the Win
Ronald Skelton
January 30, 2024
Sponsorship Spot Open - reply to this for a rate sheet.
Create A Simple Marketing Plan - Save Time and Money
Start the year off right with a simple marketing plan - I’ve dusted off a course I used to sell back when I was a marketing coach. I'm not sure how long I’ll leave this out there, but check it out now. Create A Simple Marketing Plan -
Your net worth will never be greater than your network:
Network and hang out with other Acquisition Entrepreneurs and professionals - Join Here
Don’t Be Stuck -
Need a CPA, Attorney, Due diligence help, Sourcing, Valuations ETC? If you are seeking professional help to move your M&A game forward, reach out. Don’t be stuck after interviewing over 190+ pros I have referrals to give you. Click here → We Know A Guy!
This week on How2Exit:
About the Guest(s):
Pete Seligman is a search fund investor and entrepreneur based in Australia. With a background in engineering, finance, and project management, Pete brings a diverse skill set to his work. In 2013, he followed his passion for business ownership and acquired a small mining services business, which he successfully grew and expanded over the past decade. Currently, Pete is actively involved in the search fund community, where he supports and mentors aspiring entrepreneurs in their quest to acquire businesses.
Episode Summary:
In this episode, Pete Seligman takes us on his journey from being a business owner to becoming a search fund investor. He shares the process of acquiring his first business and the challenges he faced along the way. Pete emphasizes the importance of self-awareness and finding the right fit when considering entrepreneurship through acquisition. He highlights the value of building a strong network and seeking advice from experienced entrepreneurs. Pete provides insights into the search fund model and its potential for success. He also discusses the qualities he looks for in searchers and the timeline for exiting a search fund investment.
Key Takeaways:
The search fund model offers a unique pathway to business ownership and investment, providing an alternative option for business owners considering an exit strategy.
Self-awareness and finding the right fit are crucial when exploring entrepreneurship through acquisition, as it requires a deep understanding of personal goals and strengths.
Building a strong network and seeking advice from experienced entrepreneurs can greatly enhance the search process, providing valuable insights and guidance.
Successful searchers possess qualities such as grit, perseverance, and coachability, which are essential for navigating the challenges of acquiring and running a business.
The timeline for a search fund investment typically ranges from 5 to 10 years, with an average hold period of around 5 to 6 years.
Notable Quotes:
"The ability to acknowledge the fact that you don't have all the answers and you will trip over and that's okay. And other people will see you trip over and when that happens, it's okay to reach out and ask for help." - Pete Seligman
Article:
Secondary Sponsor:
Your business Here - email [email protected]
If you are looking to exit above $5M up to $25M - This is the right solution: Together with ITX M&A Marketplace - click here to sell your MSP Company (Sponsor)
Attention Business Brokers, Advisors, Acquisition Entrepreneurs, and SMB Owners!
Do you want to stay ahead of the game in the SMB M&A market? The Hub is the solution you need! This curated newsletter brings you the best highlights from blogs, podcasts, YouTube, and news sources, all in one place. Growth & Acquisitions
Founding Member Shout-Out (Still room here -$400 one time)
Shout out to our new founding member. With over 30 years in M&A, this company offers the lowest priced (way undervalued) course on helping you buy good businesses. Very underpriced - get it now before they finish upgrading the site and very likely up the pricing.
Thanks to Sweetview Partners, an Acquisitions company looking to buy Texas-based B2B companies in the $1MM - $30MM revenue range. Click on the logo to check them out.
E181: Robb Green on Wealth Creation, Business Acquisition, and E-Commerce Growth Strategies - Watch Here
About the Guest(s):
Robb Green is an experienced entrepreneur and e-commerce expert. He has built and sold multiple brands in the e-commerce space, specializing in private label brands. With over eight years of experience in the industry, Robb has a deep understanding of the Amazon marketplace and has successfully navigated the challenges of building and scaling e-commerce businesses. You can connect with Robb on LinkedIn.
Episode Summary:
In this episode, Robb Green shares his insights on wealth creation and the state of e-commerce stores. He emphasizes the value of buying and selling businesses rather than starting from scratch, highlighting the challenges and risks associated with building a brand from the ground up. Robb also discusses the changing landscape of e-commerce and the opportunities that arise from the current market conditions. If you're interested in learning about acquiring existing businesses and leveraging your skills and experience to accelerate growth, this episode is for you.
Key Takeaways:
Buying an existing business is often a better option than starting from scratch, as it allows entrepreneurs to leverage their skills and experience to accelerate growth.
Understanding market demand is crucial when entering the e-commerce space, as having a product or brand that people actually want to buy is essential for success.
Profit margins in e-commerce can vary, but a well-run business typically has a net margin of around 15-20%.
The e-commerce industry is evolving rapidly, and there are opportunities for entrepreneurs to acquire struggling brands and turn them around with their expertise.
The future of e-commerce is likely to involve a combination of different platforms, such as Amazon, Walmart, and emerging platforms like TikTok Shops.
Notable Quotes:
"Don't start from zero. Zero to one is really, really hard. Go from one to five. If you have business experience or skills that you can apply, it's an absolute no-brainer." - Robb Green
"Improperly understanding demand is the number one problem in e-commerce. It doesn't matter how great your idea is if the market doesn't want to buy it." - Robb Green
"The best way to create wealth is through businesses. Businesses offer the best opportunity for financial success in today's world." - Robb Green
Article:
Classifieds
ISO - Seeking profitable B2B newsletters, blogs, social media groups, etc, must have over 2000 subscribers, be more than 18mo old, and be profitable. Submit here or Contact Ron [email protected]
ISO-seeking business owners looking to grow and accelerate Valuation to retire wealthy within 2-5 years. May play a key spot in rollup if you qualify. Must have a profitable business, $2M-$10M, >=10 years in business. Contact: [email protected]
Your Ad Here - $50 / week 240 characters - send requests to [email protected]
Seeking contributors, if you are an advisor or willing to do deep research on a topic for some recognition, please email [email protected] with the subject: “I’d like to contribute to DEEPER”
FROM THE Editor:
Disclaimer: This newsletter is provided for informational & educational purposes only, and should not be relied upon as legal, business, investment, or tax advice. We are not attorneys, tax, or financial advisors and not qualified to give any such advice.
** indicates an affiliate commission will be paid if you buy something.
From Now Until Jan 31 2024 - Everyone gets the Deep Dive articles.
DEEPER: "Learn how to generate leads on LinkedIn with this comprehensive training! From optimizing your profile to using automation tools, you'll discover the secrets to success.”
This week instead of posting a long article, I thought I’d re-share a method that has been working for many of our listeners. It is a bit of a challenge due to how many unsolicited messages people get these days but it does.
Sorry for the repeat, I was very ill over the weekend and needed something good but not long to create.
Before you start, Make sure profile looks like a business profile, someone who could buy a business.
Be right to the point. People are getting so many messages. Our team simply uses “We are looking to buy, invest in, of partner up with companies like yours. Any chance you would like to talk about selling, or growth by acquisition?
Here is the Video Training:
Works for B2B – Works for Reaching business Sellers who frequent Linkedin.
This training session focuses on lead generation on LinkedIn and the use of automation tools for deal sourcing. The speaker discusses the importance of having a great LinkedIn profile and demonstrates how to conduct targeted market searches using Sales Navigator. They also introduce two automation tools, and explain their features and benefits. The speaker emphasizes the need for a well-optimized LinkedIn profile and shares insights on how to effectively engage with potential connections.
Key Takeaways:
Connect, Offer Value, Don’t Spam. (No one wants what you are selling. They need problems solved. Learn first)
A great LinkedIn profile is critical when reaching out to potential connections.
Sales Navigator provides advanced search features that can help you find your target audience more effectively.
Automation can streamline the lead generation process and increase efficiency. Use them wrong and you can get you account blocked.
It is important to monitor and adjust your campaigns to improve acceptance rates and response rates.
If you're looking to up your game on LinkedIn and generate more leads, then you won't want to miss this training session. In just a short time, we cover everything from optimizing your LinkedIn profile to using powerful tools like Sales Navigator, and the Social Selling Index. We even share automation tools that can save you time and effort when generating leads.
With Ronald's expert guidance, you'll learn how to make your LinkedIn profile stand out, how to use the right tools for targeted market searches, and how to leverage automation to make the process easier. You'll also discover how to create an appealing profile and attract connections.
Don't let your LinkedIn profile hold you back from generating new leads. Join Ronald's training session and take your LinkedIn game to the next level. Watch now!
Thanks for understanding the repeat, I’ll be back strong next week.
Timestamps
00:00:00 LinkedIn Automation: Generating Leads with Sales Navigator and Automation Tools +
00:02:05 Exploring Powerful Tools for LinkedIn: A Conversation with Ronald Skelton +
00:03:25 "Optimizing Your LinkedIn Profile for Maximum Connections" +
00:06:46 "Establishing Your Personal Brand on LinkedIn" +
00:09:16 Analysis of Social Networking Score for Entrepreneur +
00:10:40 Analysis of LinkedIn Score and Connection Limits +
00:12:02 Automating Your LinkedIn Connections +
00:13:30 Exploring LinkedIn Connections to Target a Specific Audience +
00:15:28 Exploring Advanced Search Features on LinkedIn for Business Owners +
00:16:46 Exploring Advanced Search Techniques for Finding CEO Information +
00:19:57 "Using Dux Soup to Automate Target Market Search for CEOs" +
00:26:49 "Maximizing LinkedIn Connection Requests with Automation Tools" +
00:27:47 "Maximizing LinkedIn Connections: A Step-by-Step Guide" +
00:33:36 Automated User Engagement with Dux Soup Tool +
00:36:01 Discussion on Dux Soup Chrome Plugin and Sales Navigator Search +
00:37:18 Refining Your Target Audience with Sales Navigator +
00:47:01 "Utilizing Automation Tools to Reach Out to Prospects on LinkedIn" +
00:55:22 Using Meet Alfred Without Sales Navigator +
01:03:47 "Building a Sophisticated Campaign to Increase Networking Scores" +
01:05:02 Follow-Up Automation for Social Media Connections