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- No episode this week (vaca)—but I’ve got something better brewing 👀
No episode this week (vaca)—but I’ve got something better brewing 👀
What you missed on How2Exit This week
Ronald Skelton
July 08, 2025
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Rapport and Trust: The Real Currency of Business
I hope you had an amazing 4th of July—filled with sunshine, family, and a much-needed break from the grind.
There’s no How2Exit episode this week. Between fireworks and flipping burgers, I took some time to be with my family and recharge. But I wasn’t entirely offline…
I’ve been hard at work on something that I think will help you with one of the most underrated—but absolutely critical—skills in doing deals:
👉 The ability to build real trust and deep rapport.
You already know this instinctively: people don’t sell their businesses to spreadsheets… they sell them to people they trust. And yet, most buyers don’t have a clear way to practice, measure, or improve this skill.
That’s what I’m fixing.
I’ve been building a tool called Rapport Score—it helps you analyze your Zoom calls and gives you feedback on how well you’re listening, connecting, and building real human trust in every conversation.
It’s still early days, but I wanted you to be the first to know. If you’re curious and want a sneak peek, just reply to this email—I’d love to get your eyes on it.
Hope you’re having a great week!
Talk soon,
Ron
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Founding Member Shout-Out (Still room here -$400 one time)
Shout out to our new founding member. With over 30 years in M&A, this company offers the lowest priced (way undervalued) course on helping you buy good businesses. Very underpriced - get it now before they finish upgrading the site and very likely up the pricing.
